gender representation within the media-(task) imagegender representation within the media-(task) image
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Not only have Lynx faced a lot of backlash from their tv adverts, but also from their printed ad’s as well. The adverts that Lynx create always seem to show women chasing after men, not always but in a large majority of the adverts women are presented with very little, to no clothing at all.
From an article taken from the BBC complaints were made about a poster that was produced; it wasn’t so much the image that was being shown (although a lot of people did have something to say about this as well); it was as a result of the text that accompanied the image, ‘The cleaner you are, the dirtier you get’. People felt that this was sexually suggestive. A lot of the complaints were to do with the fact that this advert was printed and so as a result it wasn’t as simple to control who would see it, as it would be with a television ad.Pretty much all of their ad’s have some sort of sexual reference with them.
Not only have viewing audiences found the Lynx ad’s demeaning to women, but also to men as well. Lynx tends to use certain language in order to get themselves noticed, including the use of ‘balls’, referring to men’s genitals within the adverts.
Following the advert showing a man with an excessive sweating condition, comments rose on a social page; ‘Social Phobia World’ back in 2007. A lot of people agreed that the advert was demeaning towards people with this condition. Some commented how the advert made people with this problem ‘seem dirty’, could embarrass them further. Some people also felt that it was intended to have a humorous side, and was not intended to poke fun at individuals with this condition. Another point that was made was the un-realistic impression that Lynx gives to its audience, about how the anti-perspirant spray will solve all of your problems.
Overall I feel as a product lynx is good, although not all of their adverts are bad, I do still feel that as a brand there is still a lot of work that needs to be done in order to meet the standards necessary within the representation of both genders.

Bibliography:

Anthillonline.com. (2019). Have we lost our sense of humour? Or is the Lynx Balls ad really offensive? [VIDEO] -. [online] Available at: http://anthillonline.com/have-we-lost-our-sense-of-humour-or-is-the-lynx-balls-ad-really-offensive-video/ [Accessed 30 Jan. 2019].

BBC News. (2019). 'Offensive' Lynx adverts banned. [online] Available at: https://www.bbc.co.uk/news/business-15849142 [Accessed 30 Jan. 2019].

SocialPhobiaWorld. (2019). offended by lynx advert?. [online] Available at: https://socialphobiaworld.com/threads/offended-by-lynx-advert.6572/ [Accessed 30 Jan. 2019]. 

SocialPhobiaWorld. (2019). The media makes HH worse. [online] Available at: https://socialphobiaworld.com/threads/the-media-makes-hh-worse.8784/ [Accessed 30 Jan. 2019].

The Sun. (2019). Classic Lynx advert pokes fun at sweat with man who keeps fish under armpits. [online] Available at: https://www.thesun.co.uk/video/tv/classic-lynx-advert-pokes-fun-at-sweat-with-man-who-keeps-fish-under-armpits/ [Accessed 30 Jan. 2019].









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