My role within the print auction imageMy role within the print auction imageMy role within the print auction image
What is involved in the role of branding:
· name, slogan, sign, symbol or design, or a combination of these elements (https://www.thebalancesmb.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845)
·         It is the overall image portrayed by the company, you must make sure when advertising that you are sending the correct message to your audience, and that your overall image is not going to be affected as a result of this.
·         It is not just about beating the competition but about being a provider of something worthwhile and of great importance to people
·         To succeed in this, it is important to consider the needs/wants of your customers
· (Taken from the site directly) -->
A Basic Checklist to Evaluate Your Brand
·         Does my brand relate to my target audience? Will they instantly "get it" without too much thought? 
·         Does my brand share the uniqueness of what I am offering and why it's important?  
·         Does it reflect the brand promise made to my target audience and hold value for my internal audience?  
·         Does my brand reflect the values that I want to represent to my customers?  
·         Let these questions serve as a guideline in the development of your brand. If you're not sure about the answers you may want to revamp your branding effort. A brand should be an instant "ah-ha" moment—it should require very little thought.
 
·         Being in this role is vital to what I want to do in the future as I will be looking to eventually create my own business, so will need to be clear what branding I am wanting to achieve.
 

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