Teddy boys and Haul girls

Subculture: Fred Perry videos
‘Born to be wild’- a video about different groups of teenage boys; those that liked to dress smart, including slick hair and good clothes. Another group was the wild ones, dressed in leather jackets, dirty jeans and big hair style. Other groups around this time were goths and punk rockers.
“To define yourself as other means a rejection of the dominant ideology in whatever area we are talking about.”
“society invents a code of belonging as ascribing more value to a particular kind of belonging, so being the ‘other’ becomes less valuable.”

Intertextuality:
“The shaping of a text’s meaning by another text”  how we see other people that dress differently to us, as well as the other way around; is this the message that they are trying to portray. This may lead to styling looking inauthentic if not properly studied and understood.

Punk era:
Shops were shutting down and things were breaking, and people were losing interested, they needed something new, so came along the punk era. People felt that they identified with this group and it began to get more and more popular. They began using things, such as clothing from other eras. No one person looked the same, but there was a standard that had to be met (bright eye make-up, ripped clothing, bold and had to stand out). Steve jones, was the one to end the punk era, after swearing on a show, he had then given it a bad name, it all started to get out of hand.
Reggae:
Another era around this time, a complete difference from punk.
It wasn’t until later that they decided to merge reggae and punk together  Goth town – this very much linked to what was happening during this time.
(Two tone)

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