Teddy Boys and Haul girls (part 2)

What we are going to look at this week:
•How the internet has changed youth cultures
•The widening of cultural communication
•How utopia and Dystopia feed into our chosen communities

Youth cultures: what are they now?
Once before it was simple to identify with one of these subcultures, now it is more difficult to differentiate these, as there are now subcultures- a mix of one thing and another.

Previous youth cultures:
Mods, Punks, Soulboys, Metallers, Goths, Hippies

Digital connectivity-
•77% of Americans have a smart phone
•52.2% of all internet traffic is from mobile devices
•China has the most internet users in the world, 746 million users annually

Users of social media:
•Facebook- 2.27 billion
•Instagram 1 billion
•Snapchat- 186 million
•Twitter 336 million
•Pinterest- 250 million

Digital Natives- Born during or after the digital age, always on or attached to their phone, multimedia orientated
(Prensky, 2001)

Digital immigrants- It was brought in after they were born, they have had to learn how to use it, may not use it much as made find it difficult to understand.

Filter bubble/Blocking culture-
•How algorithms tailor content dependent on the user interest
•Danger that people will only be exposed to people/content that they agree with
•Has been used to explain political upsets e.g. Brexit, Trump election

Access for (nearly) all-
“The internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had” – Eric Schmidt, former executive chairman of Alphabet Inc
•Legacy vs digital media
•Traditional entry requirements don’t apply to digital media
•Anonymity/ alternative identities welcomed and normalised
•Much more welcoming to marginalised people, who find communities of like-minded people quickly.

Hybrid identities-

Utopia/ Dystopia-
Utopia- a desired community/society that possesses highly desirable/nearly perfect qualities for its citizens. The opposite is dystopia.
Representation in media-
•Back to the future
•Hunger games

Digital culture allows you to create your own utopia, a perfect place that follows our beliefs and preferred lifestyle.

*A haul girl is someone that enjoys shopping and finds a pleasure in buying things.
Neo Ludites- People who reject technology; have no interest in it and don’t want to use it
Tech addicts- People who surround themselves with technology and all of its being



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