What you want to achieve/ what do your audience want to know/client building and maintaining relationships à say ‘thankyou’
Who are we trying to reach through running this print auction à People connected to the college, friends, family, people with a disposable income
Younger people tend to use social media more than older people who may prefer to have a printed copy of the information à the audience agency toolkit can help you to establish this https://www.theaudienceagency.org/tools